S1E14 Why Executives Struggle With Blockchain - an Alison McCauley Masterclass

Alison McCauley, trained organisational psychologist and Blockchain thought leader, explains why companies and executives find it so hard to understand and adopt Blockchain technology. We discuss the barriers to embracing emerging technology, why Blockchain's hype cycle has been uniquely unhelpful, and predict how and where Blockchain adoption will be most impactful. In this episode we cover:

- How senior leaders think, and why emerging tech (and Blockchain specifically) doesn't fit their mental model

- Where hype comes from, and why Blockchain hype isn't comparable to that of AI or Cloud

- The psychology behind driving change and creating burning platforms

- The external factors impacting demand and peoples' expectations for Blockchain technology

- How Blockchain incentive models could be the missing ingredient for Contact Tracing apps

- Alison's most impactful use cases: voting, credentials, carbon credits, digital identity, DAOs

- What is the place for crytocurrencies in an enterprise context

Links to topics discussed in the show:

Alison's LinkedIn: https://www.linkedin.com/in/unblocked

Alison's Twitter: @unblockedfuture

Edelman Trust Barometer: https://www.edelman.com/trustbarometer

Transcript (Courtesy of Sonix - Apologies for any errors from the AI):

Coming soon…